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4 Unique Things to Consider When Choosing a 3PL Company

Published: May 15, 2020 | Author: Rose Godwin | Comments: No Comments

If you’re looking to bring on a new 3PL to help with capacity, or just looking for a better LTL and full truckload shipping option, you’ll want to consider these 4 unique things.

1. Google Reputation

When you search for your current 3PL or prospective 3PL’s company name on Google, what comes up? Do you see many 5-star Google reviews and happy employees on Glassdoor, or does it look a little different?

It’s important to keep in mind that positive reviews from customers, carriers, and employees are a great indicator that the 3PL is doing a good job.

2. Shipping Niche

If your current broker or carrier is having trouble covering your tough lane or specific product, then it might be time to choose a 3PL with proven success in your niche. Much like manufacturers are an expert in their niche product, many 3PLs focus on building carrier networks for a niche lane, product and/or industry. The odds are good that there will be a freight broker out there that can cover that challenging lane for the right rate. 

3. Carrier Sales Reps vs Traditional Broker Sales

Many 3PL companies stick to the traditional broker sales model, where the broker in charge of your shipments handles all aspects of the service. That means your broker must juggle all business development, lead nurturing, quoting, carrier sales, tracking, and more on their own. With all of those duties for one role, are you certain your traditional broker sales rep will be able to provide the most competitive rates and quality carriers possible? 

Here at Route, we have carrier sales reps that are solely responsible for finding the most compliant and reliable carrier for your shipment. Pair that with an entire team of logistics coordinators tracking every minute of your load’s movement, and you can rest assured that your load will make it to your customer on time.

4. Culture

Company culture has become so important in contributing to business success, especially in fast-paced industries like third-party logistics.

Working with a 3PL that invests in it’s employees and culture can have many benefits for shippers. A strong company culture fosters a team of happy employees who are advocates of growth for their company and customers. Employee advocates help to improve their company’s reputation, service offerings, technology, and even internal processes that boost productivity. Plus, there’s nothing like communicating with a team that is enthusiastic about their work and success of all involved.

At Route, we invest everyday in company culture and the growth and well-being of our team. Check out our Culture page to learn more.

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About the author...

Rose Godwin

Rose is the Marketing and Communications Manager for Route Transportation and Logistics. She has been with Route for over 5 years, and holds a Bachelor's Degree in Marketing from University of South Florida.

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